Last month, our Travel and Tourism students on Level 3 and Level 2 made a visit to Thorpe Park Resort, in Chertsey, Surrey; as part of their Unit 1 module The Travel & Tourism Sector, with a strong emphasis on looking at customer service operations at a theme park.
Thorpe Park Resort, is part of the Merlin Entertainments plc, a major UK visitor attraction operator; who also own Legoland, Alton Park and Chessington World of Adventures as well as other theme parks and tourist attractions across different countries such as USA, Japan and major tourist destinations in Europe.
The focus of the study for the students was to see in action, how a major theme park is managed on a day-to-day basis, notably from managing a customer experience prospective as well learning key team building skills and see how team work is crucial to ensuring visitor expectations are met.
One of the students felt the study visit has allowed her to consider a career in theme parks, “for me, seeing how Thorpe Park Resort is managed has inspired me to consider a career or seek working as an intern for a theme park as a possible career choice. Also, attending their workshop on Marketing has helped me understand how a theme park is marketed towards different audiences, especially family throughout different seasons – especially the summer holidays was insightful and given some consideration in what area of theme park I could consider as a specialist career”
Curriculum Manager, Sophie Obeng-Adu, who organised the visit said “having our students visit Thorpe Park Resort provided an excellent opportunity for them, as it allowed them to gain an insight one of the market leaders in the theme park/visitor attraction organisations in the UK. As part of the study visit to Thorpe Park Resort, it also allowed the students to take part in a workshop, as part of a team building exercise based on different real-life scenarios at a theme park, such as handling disputes with customers and managing the requirements of Environmental Management and evolving Customer Service at theme park.”